ASOS Creates connects brands to 20-somethings through engaging content

ASOS is snappy, youthful and immediate: prerequisites for any 21st century success story
Evening Standard

Showreel

ASOS.com receives over 1.3 billion visits a year

+117.5m

monthly visits


+13m

active monthly customers

+20m

social followers


66%

traffic on mobile

+240

countries shipped to

Projects

ASOS Creates harnesses over 15 years of fashion and technology expertise, and customer insight to deliver scalable brand partnerships that our customers love.

NMD 

adidas

A socially-charged brand story between ASOS and adidas that marks the launch of the coveted NMD trainers on ASOS

50 years of Vans 

Vans

Promote the breadth and versatility of Vans product stocked on ASOS and build awareness of The House Of Vans as a cultural hive of activity.

Summer style goals 

Starbucks

Profiling six stylish ASOS staffers, discovering how they keep their cool as the temperature rises

Make a splash 

Piz Buin

Inspirational holiday packing hub aligning key shoppable looks to a hero Piz Buin suncare product.

Meet the world 

Hostelworld

Changing perceptions of hostels through an aspirational style-led video and dynamic hub.

ASOS on campus 

PayPal

A dedicated fashion and lifestyle destination for students by students.

Find your scene 2016 

Thomson Scene

A holiday inspiration destination that fuses fashion and brand influencer-led video travel guides.

The Tubular takeover 

adidas

Our leading Access All ASOS social influencers mark the arrival of the Tubular collection.

Lipstick matchmaker 

Revlon

An interactive editorial experience that drives personalised product engagement.

Black space 

Lynx

Three capsule fashion edits inspired by Lynx Black hosted on ASOS, with corresponding video and fashion-shoot content.

48 hours in Ireland 

Tourism Ireland

An inspiring city-break-planning tool that delivers bespoke travel itineraries.

Fashion freeze 

Yoo Moo

An arcade-inspired game where the user’s invited to spin and freeze ASOS products for the chance to win.

Beauty challenge 

Rimmel

A social chain reaction of peer-to-peer beauty recommendations.

The Levi's tailor shop 

Levi’s

A brand profile page with shoppable edits, accompanied by editorial and social support from the ASOS Insiders program.

Soundtrack your summer 

Google Play Music

An interactive inspiration tool aligning four key summer moments with individually curated ASOS fashion edits and Google Play Music radio stations.

Treasure hunk 

Diet Coke

A personalised treasure hunt to find Diet Coke Hunks on ASOS, giving our audience more of what they love: a shopping fix, ASOS models, fashion and unique prizes.

Wear, tweak, repeat 

Method Laundry Detergent

A versatile, machine-washable collection accompanied by styling advice, care tips and videos to inspire the ASOS customer to get more life out of the clothes they love.

Find your scene 

Thomson Scene

A travel and fashion inspiration platform that brings together social recommendations, video travel guides and bespoke fashion edits.

Supercolor 

adidas

A supercharged social experience connecting adidas with ASOS’ network of social energisers.

The way we work

We want to help 20-somethings look and feel their best. We do this with inspiration, advice and entertainment, while letting them know that they’re part of a like-minded, inclusive community. This is underpinned by:

Insight

Data insight and customer understanding informs all of our branded content, resulting in an authentic, sharable experience.

Community

The unique peer-to-peer relationship we hold with our network of millennial influencers ensures that our campaigns are consistently relevant.

Experience

Technology and content underpins our campaigns to establish richer, interactive experiences for our customer.

Reach

asos.com

+114m monthly visits

Mobile first

66% traffic on mobile devices

Territories

9 local language sites shipping to +240 countries

Magazine

UK’s biggest women’s fashion magazine with a circulation of +453k (ABC Jan – June 2016)

Social

+20m fans across 22 channels

Orders

+31m orders dispatched in 2015

Useful Docs

Technical specs

An overview of our digital traffic driver specifications

The ASOS way

Outlining our creative and editorial approach

Print specs

Print dimensions and contact details for display ads

Contact

Kate Whitelock

Head of Commercial
Mobile 

Gill Philpotts

Senior Strategist and Partnerships
Third party brands
Mobile 07584 236 453

Karen De Caux

Senior Partnerships Manager
Supplier brands
Mobile 07825968077

Nicola Rose

Partnerships Manager
Supplier brands and Magazine
Mobile 07590 219 400

Shannon Maguire

Partnerships Manager
USA
Mobile +1 (347) 372 3536
Data and numbers captured via ASOS plc annual report 2015 and ABC 2015 report
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