ASOS Creates connects brands to 20-somethings through engaging content

The way we work

ASOS Creates operates as a brand partnership agency within ASOS. Our role is to drive value for both the customer and your brand by weaving your message into the fabric of ASOS in an authentic, relevant and engaging way.


As a brand, we want to help 20-somethings look, feel and be their best so they can achieve amazing things and we know that partners have an important role to play within this.

Our clients

From key retail partners that our customers love to shop on ASOS, to brands that live outside of the world of fashion, we work with a variety of different clients to create bespoke, content-led campaigns.

Our approach

Simply put, this is to create experiences that our customers love on the platforms on which they live. We do this by leading with customer insight and ensuring that whatever we do helps us deliver against our brand purpose. receives over 1.3 billion visits a year


monthly visits


active monthly customers


social followers


ASOS magazine UK circulation


countries shipped to


traffic on mobile


orders dispatched (2015)



ASOS Creates harnesses over 15 years of fashion and technology expertise, and customer insight to deliver scalable brand partnerships that our customers love.

Keeping up with The Bakers 

Ted Baker

The first 360-degree interactive video to promote the brand’s new SS17 range.

Polo Essentials 

Ralph Lauren

A multi-market influencer campaign to promote the SS17 Icons collection.

Snack in style 

Oreo Thins

Dual-branded sampling campaign in ASOS parcels featuring an interactive (and addictive) snapchat-enabled game to win ASOS prizes.

Summer Selects  


A summer calendar with daily content, bespoke fashion edits, prizes and Costa drink suggestions.



A socially-charged brand story between ASOS and adidas that marks the launch of the coveted NMD trainers on ASOS

50 years of Vans 


Promote the breadth and versatility of Vans product stocked on ASOS and build awareness of The House Of Vans as a cultural hive of activity.

Summer style goals 


Profiling six stylish ASOS staffers, discovering how they keep their cool as the temperature rises

Make a splash 

Piz Buin

Inspirational holiday packing hub aligning key shoppable looks to a hero Piz Buin suncare product.

Meet the world 


Changing perceptions of hostels through an aspirational style-led video and dynamic hub.

ASOS on campus 


A dedicated fashion and lifestyle destination for students by students.

Find your scene 2016 

Thomson Scene

A holiday inspiration destination that fuses fashion and brand influencer-led video travel guides.

The Tubular takeover 


Our leading Access All ASOS social influencers mark the arrival of the Tubular collection.

Lipstick matchmaker 


An interactive editorial experience that drives personalised product engagement.

Black space 


Three capsule fashion edits inspired by Lynx Black hosted on ASOS, with corresponding video and fashion-shoot content.

48 hours in Ireland 

Tourism Ireland

An inspiring city-break-planning tool that delivers bespoke travel itineraries.

Fashion freeze 

Yoo Moo

An arcade-inspired game where the user’s invited to spin and freeze ASOS products for the chance to win.

Beauty challenge 


A social chain reaction of peer-to-peer beauty recommendations.

The Levi's tailor shop 


A brand profile page with shoppable edits, accompanied by editorial and social support from the ASOS Insiders program.

Soundtrack your summer 

Google Play Music

An interactive inspiration tool aligning four key summer moments with individually curated ASOS fashion edits and Google Play Music radio stations.

Treasure hunk 

Diet Coke

A personalised treasure hunt to find Diet Coke Hunks on ASOS, giving our audience more of what they love: a shopping fix, ASOS models, fashion and unique prizes.

Wear, tweak, repeat 

Method Laundry Detergent

A versatile, machine-washable collection accompanied by styling advice, care tips and videos to inspire the ASOS customer to get more life out of the clothes they love.

Find your scene 

Thomson Scene

A travel and fashion inspiration platform that brings together social recommendations, video travel guides and bespoke fashion edits.



A supercharged social experience connecting adidas with ASOS’ network of social energisers.

Useful Docs

Technical specs

An overview of our digital traffic driver specifications

The ASOS way

Outlining our creative and editorial approach

Print specs

Print dimensions and contact details for display ads


Amber Sayer

Head of Global Partnerships
Mobile +44 (0)7919570032

Baz English

Senior Global Partnerships Manager
Third party brands
Mobile +44 (0)7825 928176

Karen De Caux

Senior Global Partnerships Manager
Supplier brands
Mobile +44 (0)7825 968 077

Nicola Rose

Partnerships Manager
Supplier brands and Magazine
Mobile +44 (0)7590 219 400

Shannon Maguire

Mobile +1 (347) 372 3536

General enquiries

Mobile +44 (0)782505 2464
Data and numbers captured via ASOS plc annual report 2016 and ABC 2016 report
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